REI, or Recreational Equipment Inc., is a leading outdoor gear brand that has been providing high-quality products and services to customers for over 80 years. With a commitment to sustainability and a passion for adventure, REI has become a trusted name in the world of outdoor recreation. From camping and hiking to cycling and skiing, REI offers a wide range of gear and apparel for every outdoor enthusiast. Whether you’re a seasoned adventurer or just starting out, this comprehensive guide will help you understand what makes REI the go-to brand for all your outdoor needs.
What is REI?
History of REI
REI, or Recreational Equipment Inc., was founded in 1938 by a group of outdoor enthusiasts who shared a passion for adventure and a commitment to sustainability. The company started as a small co-op in Seattle, Washington, and has since grown into one of the largest outdoor retailers in the world.
One of the key principles that set REI apart from other outdoor gear brands is its commitment to sustainability. From the very beginning, the founders of REI were dedicated to promoting responsible outdoor recreation and preserving the natural environment. This commitment to sustainability has been a driving force behind many of the company’s innovations and initiatives over the years.
In the early years, REI focused primarily on selling climbing gear and camping equipment. However, as the outdoor industry grew and evolved, so did REI. Today, the company offers a wide range of products for every type of outdoor activity, from hiking and backpacking to skiing and snowboarding.
Over the years, REI has also become known for its commitment to community and environmental activism. The company has been a strong advocate for conservation and preservation efforts, and has worked closely with organizations like the National Parks Conservation Association and the Leave No Trace Center for Outdoor Ethics to promote responsible outdoor recreation.
In addition to its commitment to sustainability and environmental activism, REI has also been a leader in the outdoor industry in terms of innovation and technology. The company has invested heavily in research and development, and has worked closely with manufacturers and designers to create high-quality, cutting-edge products that meet the needs of outdoor enthusiasts.
Today, REI is a trusted name in the outdoor industry, known for its high-quality products, commitment to sustainability, and dedication to promoting responsible outdoor recreation. Whether you’re a seasoned hiker or a newbie camper, REI has something for everyone, and is the perfect choice for anyone who loves spending time in the great outdoors.
Mission and Vision
REI, or Recreational Equipment Inc., is a retail cooperative that specializes in outdoor gear and apparel. Founded in 1938 by a group of Pacific Northwest mountaineers, the company’s mission is to promote and support outdoor recreation and environmental conservation. The vision of REI is to create a community of like-minded individuals who share a passion for the outdoors and a commitment to protecting our natural world.
The mission and vision of REI are reflected in the company’s values, which include:
- Sustainability: REI is committed to reducing its environmental impact and promoting sustainable practices in all aspects of its business.
- Access: REI believes that everyone should have access to the outdoors, regardless of their background or financial means.
- Safety: REI is dedicated to providing safe and high-quality products that enable customers to enjoy the outdoors with confidence.
- Expertise: REI’s knowledgeable staff and extensive resources are dedicated to helping customers make informed decisions about outdoor gear and apparel.
Through its mission and vision, REI seeks to inspire and empower its customers to get outside and explore the natural world, while also working to protect and preserve our environment for future generations.
Product Lines
Outdoor Apparel
REI offers a wide range of outdoor apparel for various activities, including hiking, camping, climbing, skiing, and cycling. The brand is known for its high-quality, functional, and stylish clothing that can withstand the elements while providing comfort and mobility. Here are some key aspects to consider when exploring REI’s outdoor apparel:
Materials and Technologies
REI uses various materials and technologies to create durable, comfortable, and functional outdoor apparel. Some common materials include:
- Nylon: A lightweight, strong, and water-resistant fabric often used in backpacking and hiking apparel.
- Polyester: A synthetic material known for its strength, moisture-wicking capabilities, and quick-drying properties.
- Merino Wool: A natural fabric that offers excellent moisture-wicking, odor-resistance, and temperature regulation properties.
- Cotton: A comfortable, breathable fabric often used in casual outdoor apparel.
Gore-Tex
Gore-Tex is a waterproof, breathable membrane that is often used in REI’s rainwear and winter apparel. It allows moisture vapor to escape while keeping water out, providing excellent protection against the elements.
Omni-Shield
Omni-Shield is a durable water-repellent (DWR) finish applied to some REI fabrics. It repels water and oil-based stains, making them easier to clean and maintain.
Styles and Fit
REI offers a variety of styles and fits for both men and women. The brand provides different silhouettes, such as loose-fitting, slim-fitting, and athletic cuts, to accommodate various body types and preferences. Some popular styles include:
- Casual: For everyday outdoor activities, REI offers comfortable and functional casual apparel, such as hoodies, t-shirts, and cargo pants.
- Hiking: Designed for multi-day treks, REI’s hiking apparel often features moisture-wicking fabrics, ventilation, and ample storage space.
- Backpacking: Lightweight and packable, REI’s backpacking apparel is designed for minimalist adventures. It typically includes insulated jackets, down vests, and ultralight sleeping bags.
- Alpine: For cold and snowy conditions, REI offers insulated jackets, pants, and accessories that prioritize warmth and protection.
- Cycling: REI’s cycling apparel focuses on comfort, visibility, and safety, with features like moisture-wicking fabrics, reflective accents, and aero designs.
Features and Functionality
REI’s outdoor apparel often includes features that enhance comfort, functionality, and convenience. Some examples include:
- Stretch: Many REI garments incorporate stretch fabrics for improved mobility and range of motion.
- Ventilation: Some REI apparel includes strategically placed ventilation panels or perforations to help regulate body temperature during activity.
- Storage: REI designs often include pockets for storing essentials, such as smartphones, snacks, and extra layers.
- Repair: Some REI apparel, like down jackets, features durable construction and repairable components, making them a more sustainable choice.
In summary, REI’s outdoor apparel offers a diverse range of styles, materials, and features to accommodate various outdoor activities and preferences. Whether you’re a casual hiker or an experienced mountaineer, REI has the right gear to keep you comfortable, protected, and mobile in any environment.
Footwear
REI is a well-known outdoor gear brand that offers a wide range of products for various outdoor activities. One of the key product lines offered by REI is footwear. The footwear line includes hiking boots, running shoes, sandals, and more. Here are some key points to consider when it comes to REI’s footwear products:
- Quality Materials: REI’s footwear products are made with high-quality materials that are designed to last. For example, hiking boots are made with durable leather and feature sturdy lugs for excellent traction on various terrains.
- Comfort: REI footwear is designed to be comfortable for long periods of wear. Many of the shoes and boots feature padded collars and cushioned insoles for added support and comfort.
- Performance: REI’s footwear products are designed to perform well in various outdoor activities. For example, running shoes are lightweight and feature a responsive midsole for excellent energy return. Hiking boots offer excellent ankle support and traction for hiking and backpacking.
- Style: REI footwear is not only functional but also stylish. The company offers a range of footwear options in various colors and styles, so you can choose the perfect pair for your outdoor adventure.
- Fit: REI understands the importance of a proper fit when it comes to footwear. That’s why the company offers a range of sizes and widths to ensure a comfortable and secure fit for every customer.
Overall, REI’s footwear products are designed to meet the needs of outdoor enthusiasts. Whether you’re hiking, backpacking, or simply enjoying a day in the park, REI has the perfect pair of shoes or boots to keep you comfortable and protected.
Camping and Hiking Gear
REI is a popular outdoor gear brand that offers a wide range of products for camping and hiking enthusiasts. From tents and sleeping bags to backpacks and stoves, REI has everything you need to explore the great outdoors.
Tents
REI’s tent selection includes a variety of styles and sizes to accommodate different camping needs. Whether you’re looking for a small backpacking tent or a large family tent, REI has you covered. Their tents are designed to withstand different weather conditions, from light rain to heavy snow, ensuring that you have a comfortable and dry place to sleep.
Sleeping Bags
REI’s sleeping bag selection includes both mummy and rectangular bags, as well as bags designed specifically for colder climates. The bags are available in different materials, including down and synthetic, and a range of temperatures to keep you warm during your adventures.
Backpacks
REI offers a variety of backpacks for different hiking and camping needs. From lightweight daypacks to larger backpacking packs, REI has packs designed to fit your gear and provide the support you need for long hikes.
Stoves
REI offers a variety of stoves, including propane and liquid fuel stoves, as well as portable camp stoves. Whether you’re cooking up a meal for a group or just boiling water for a quick snack, REI has a stove to suit your needs.
Other Camping and Hiking Gear
In addition to tents, sleeping bags, backpacks, and stoves, REI also offers a variety of other camping and hiking gear. This includes items such as headlamps, lanterns, coolers, and water filters, as well as clothing and footwear designed for outdoor activities. Whether you’re a seasoned camper or a beginner hiker, REI has the gear you need to get out and explore the great outdoors.
Cycling and Winter Sports Gear
REI offers a wide range of cycling and winter sports gear for outdoor enthusiasts. From mountain biking to skiing, REI has everything you need to enjoy your favorite activities in the great outdoors.
Cycling Gear
REI’s cycling gear includes a variety of items such as bikes, helmets, shoes, apparel, and accessories. The brand offers both road and mountain bikes, as well as hybrid and electric bikes, to suit different riding styles and preferences. In addition, REI provides a range of cycling accessories, including bike lights, locks, and repair tools, to ensure a safe and enjoyable ride.
Bike Brands
REI carries a variety of bike brands, including Specialized, Trek, and Giant, to cater to different budgets and performance levels. Each brand offers a range of models with varying features, such as suspension, drivetrain, and brakes, to suit different riding conditions and purposes.
Apparel and Accessories
REI’s cycling apparel and accessories include items such as jerseys, shorts, gloves, and sunglasses. The brand offers a range of sizes and styles to fit different body types and preferences, as well as protection and performance enhancement features such as moisture-wicking fabrics and reflective materials.
Winter Sports Gear
REI’s winter sports gear includes a variety of items such as skis, snowboards, boots, bindings, and clothing. The brand offers a range of products for different skiing and snowboarding styles and abilities, as well as accessories such as goggles, helmets, and gloves.
Ski and Snowboard Brands
REI carries a variety of ski and snowboard brands, including Rossignol, Nordica, and Burton, to cater to different budgets and performance levels. Each brand offers a range of models with varying features, such as shape, flex, and sidecut, to suit different snow conditions and riding styles.
Clothing and Accessories
REI’s winter sports clothing and accessories include items such as jackets, pants, hats, and goggles. The brand offers a range of sizes and styles to fit different body types and preferences, as well as protection and performance enhancement features such as insulation, breathability, and waterproofing.
The REI Co-op
Membership Benefits
REI (Recreational Equipment Inc.) is a consumer cooperative that operates as a retailer of outdoor gear and apparel. As a member-owned cooperative, REI provides various benefits to its members. These benefits include:
- Discounts: Members receive a 10% discount on most purchases made in-store or online. This discount can be stacked with other promotions or discounts, making it a valuable benefit for avid outdoor enthusiasts.
- Member Rewards Program: REI’s member rewards program allows members to earn 10% back on eligible purchases made in-store or online, which can be used towards future purchases. Additionally, members can earn additional rewards by shopping at REI or participating in REI-sponsored events.
- REI Adventures: Members receive access to exclusive REI Adventures, which are guided trips and expeditions around the world. These trips range from backpacking and hiking to cycling and kayaking, and provide members with unique opportunities to explore the great outdoors.
- REI Outdoor School: Members can also take advantage of discounted rates on REI Outdoor School classes and workshops, which provide instruction and guidance on various outdoor activities, such as camping, climbing, and backpacking.
- Member Events: Members receive invitations to exclusive member events, such as gear swaps, trail runs, and outdoor film festivals. These events provide opportunities for members to connect with other outdoor enthusiasts and learn about new products and trends in the outdoor industry.
Overall, REI membership provides significant benefits to outdoor enthusiasts, including discounts, rewards, exclusive access to adventures and events, and more. By joining the REI Co-op, members can enjoy a range of benefits that support their passion for the outdoors.
The Co-op dividend
REI, or Recreational Equipment Inc., is a retail cooperative that is owned by its members. This means that the company is run for the benefit of its customers, rather than shareholders. One of the key benefits of being an REI member is the ability to receive a Co-op dividend.
The Co-op dividend is an annual payment that is issued to REI members based on their purchases at the company’s stores and website. The amount of the dividend is determined by the member’s total qualifying purchases during the previous year. In 2021, the dividend was worth 20% of qualifying purchases, up to a maximum of $700.
To be eligible for the Co-op dividend, members must have a lifetime membership at REI. Lifetime memberships cost $20 and can be purchased online or in-store. Once a member has a lifetime membership, they are eligible to receive the dividend for life, as long as they continue to make qualifying purchases.
Qualifying purchases include a wide range of products, including outdoor gear, clothing, and accessories. Purchases made at REI’s partner brands and websites are also eligible for the dividend, as long as the member has linked their REI membership to those accounts.
In addition to the Co-op dividend, REI members also receive other benefits, such as access to exclusive sales and events, free shipping on REI.com, and a membership rewards program. These benefits make REI membership a valuable investment for outdoor enthusiasts who are looking to save money on their purchases and support a company that is dedicated to the outdoor community.
REI Community
The REI Community is an integral part of the REI Co-op. It is a platform that allows members to connect with each other, share their experiences, and engage in outdoor activities. The community is designed to foster a sense of belonging and support among outdoor enthusiasts.
Key Features of the REI Community
- Social Media Groups: The REI Community has a presence on various social media platforms such as Facebook, Instagram, and Twitter. Members can join groups specific to their interests, such as hiking, camping, or skiing, and share their experiences, tips, and advice with other like-minded individuals.
- Local Events: REI hosts local events throughout the year, including outdoor workshops, trail runs, and gear swaps. These events provide an opportunity for members to connect with other outdoor enthusiasts in their community and learn from experts in the field.
- Outdoor Projects: The REI Community also supports outdoor projects, such as trail maintenance and cleanups, that promote conservation and sustainability. Members can get involved in these projects to give back to the outdoor community and make a positive impact on the environment.
Benefits of the REI Community
- Building Connections: The REI Community allows members to connect with other outdoor enthusiasts and build relationships based on shared interests and experiences. These connections can lead to new friendships, collaborations, and partnerships.
- Sharing Knowledge: The community provides a platform for members to share their knowledge and expertise with others. Whether it’s tips on camping gear or advice on hiking trails, members can learn from each other and improve their outdoor skills.
- Supporting Conservation Efforts: By participating in outdoor projects, members can contribute to conservation efforts and make a positive impact on the environment. This sense of stewardship and responsibility is a core value of the REI Community.
Overall, the REI Community is a vibrant and supportive network of outdoor enthusiasts who share a passion for adventure and conservation. By engaging with the community, members can build connections, share knowledge, and make a positive impact on the environment.
Sustainability at REI
Environmental Initiatives
REI is committed to sustainability and has implemented various environmental initiatives to reduce its impact on the environment. Here are some of the key initiatives:
- Renewable Energy: REI has set a goal to power all its stores and facilities with 100% renewable energy by 2025. The company has already installed solar panels on the rooftops of many of its stores and is exploring other renewable energy options such as wind and geothermal.
- Energy Efficiency: REI has implemented energy-efficient lighting and HVAC systems in its stores and distribution centers. The company also encourages employees to conserve energy by turning off lights and electronics when not in use.
- Waste Reduction: REI has implemented several programs to reduce waste, including a recycling program for cardboard, plastic, and other materials. The company also encourages customers to recycle their gear and has partnered with organizations to promote the proper disposal of outdoor gear.
- Sustainable Products: REI offers a wide range of sustainable products, including clothing and gear made from recycled materials, organic cotton, and other eco-friendly materials. The company also partners with suppliers who share its commitment to sustainability and has set standards for sustainable materials and production processes.
- Sustainable Forestry: REI is committed to protecting forests and supporting sustainable forestry practices. The company works with suppliers to ensure that the wood and paper used in its products is sourced from forests that are sustainably managed.
- Sustainable Transportation: REI encourages employees to use sustainable transportation options such as biking, walking, and public transportation. The company also offers incentives for employees who purchase electric or hybrid vehicles and has implemented a green fleet program for its delivery trucks.
Overall, REI’s environmental initiatives reflect its commitment to reducing its impact on the environment and promoting sustainability in the outdoor industry. By implementing these initiatives, REI is working to create a more sustainable future for outdoor enthusiasts and the planet.
Social Responsibility
REI has always been committed to promoting social responsibility and ethical business practices. This includes ensuring fair labor standards, promoting diversity and inclusion, and supporting community development.
- Fair Labor Standards: REI is committed to ensuring that the workers who make their products are treated fairly and paid a living wage. They have implemented strict standards for working conditions, safety, and child labor, and regularly conduct audits to ensure compliance.
- Diversity and Inclusion: REI is committed to creating a diverse and inclusive workplace, and has implemented a number of initiatives to promote diversity and inclusion, including training programs, employee resource groups, and a diversity and inclusion council.
- Community Development: REI is committed to supporting the communities where they do business. They have implemented a number of programs to support local economic development, including supporting small businesses, investing in affordable housing, and providing grants to non-profit organizations.
Overall, REI’s commitment to social responsibility is an important part of their mission to inspire and enable customers to get outside and enjoy the outdoors. By promoting fair labor standards, diversity and inclusion, and community development, REI is helping to create a better world for everyone.
Ethical Sourcing
REI has always been committed to ensuring that its products are ethically sourced. The company believes that this is crucial in maintaining the integrity of its brand and ensuring that it is making a positive impact on the environment and the communities it operates in. Here are some of the key ways that REI ensures ethical sourcing:
- Compliance with laws and regulations: REI complies with all applicable laws and regulations related to the sourcing of its products. This includes ensuring that its suppliers comply with labor laws, environmental regulations, and other legal requirements.
- Third-party audits: REI conducts regular third-party audits of its suppliers to ensure that they are meeting the company’s ethical standards. These audits cover a range of areas, including labor practices, environmental impact, and product safety.
- Transparency: REI is committed to transparency in its sourcing practices. The company provides detailed information about its suppliers and manufacturing processes on its website, and it is working to increase the transparency of its supply chain through the use of blockchain technology.
- Partnerships with NGOs: REI works with a range of non-governmental organizations (NGOs) to ensure that its products are ethically sourced. These partnerships help the company to identify and address issues related to labor practices, environmental impact, and other concerns.
- Investment in sustainability: REI is committed to investing in sustainability initiatives that benefit both the environment and the communities it operates in. This includes investing in renewable energy projects, supporting conservation efforts, and promoting sustainable agriculture.
Overall, REI’s commitment to ethical sourcing is an important part of its broader sustainability efforts. By ensuring that its products are ethically sourced, the company is able to maintain the integrity of its brand and make a positive impact on the environment and the communities it operates in.
REI in the Marketplace
Competitors
REI, or Recreational Equipment Inc., is a well-known outdoor gear brand that has been in the market for over 80 years. While REI has established itself as a trusted source for outdoor enthusiasts, it faces competition from other outdoor gear brands. In this section, we will explore some of REI’s main competitors and what sets them apart.
Patagonia
Patagonia is a popular outdoor clothing and gear brand that is known for its sustainability and environmental activism. The company is committed to using environmentally friendly materials and practices in its products, and it has a strong reputation for its commitment to the planet. Patagonia’s products are often considered to be of high quality and durable, making them a popular choice for outdoor enthusiasts who value sustainability and performance.
The North Face
The North Face is another well-known outdoor gear brand that is known for its high-quality products. The company offers a wide range of outdoor clothing and gear, including jackets, pants, backpacks, and tents. The North Face is known for its commitment to innovation and technology, and its products are often considered to be among the best in the industry. The company also has a strong reputation for its commitment to sustainability and environmental responsibility.
Eastern Mountain Sports (EMS)
Eastern Mountain Sports, or EMS, is a popular outdoor gear brand that is known for its high-quality products and affordable prices. The company offers a wide range of outdoor clothing and gear, including jackets, pants, backpacks, and tents. EMS is known for its commitment to innovation and technology, and its products are often considered to be among the best in the industry. The company also has a strong reputation for its commitment to sustainability and environmental responsibility.
Columbia Sportswear
Columbia Sportswear is a popular outdoor gear brand that is known for its high-quality products and affordable prices. The company offers a wide range of outdoor clothing and gear, including jackets, pants, backpacks, and tents. Columbia Sportswear is known for its commitment to innovation and technology, and its products are often considered to be among the best in the industry. The company also has a strong reputation for its commitment to sustainability and environmental responsibility.
Overall, REI faces stiff competition from other outdoor gear brands that offer similar products and services. However, REI’s commitment to sustainability, environmental responsibility, and customer service sets it apart from its competitors and makes it a popular choice for outdoor enthusiasts.
Unique Selling Proposition
REI, or Recreational Equipment Inc., has carved out a niche for itself in the outdoor gear market as a one-stop-shop for all things related to outdoor recreation. The company’s unique selling proposition (USP) lies in its ability to offer a wide range of high-quality outdoor gear and apparel, backed by excellent customer service and a commitment to sustainability.
Some of the key elements of REI’s USP include:
- Quality Products: REI offers a diverse range of products that are designed to meet the needs of outdoor enthusiasts. From camping gear to hiking boots, the company’s products are known for their durability, functionality, and performance. REI works with top brands to bring customers the best products available, and also offers its own line of gear under the REI Co-op brand.
- Expert Advice: REI has a team of knowledgeable and experienced staff members who are passionate about outdoor recreation. Customers can rely on REI’s experts to provide advice on everything from choosing the right tent to selecting hiking boots that fit properly. The company also offers a variety of resources, including buying guides and how-to videos, to help customers make informed purchasing decisions.
- Customer Service: REI is committed to providing excellent customer service. The company offers free shipping on orders over $50, and also provides free in-store pickup for online orders. REI’s customer service team is available to answer questions and resolve any issues that may arise.
- Sustainability: REI is committed to sustainability and reducing its impact on the environment. The company has implemented a number of initiatives to reduce its carbon footprint, including investing in renewable energy and reducing waste in its stores and distribution centers. REI also partners with organizations like The Conservation Alliance to protect natural spaces and promote sustainable outdoor recreation.
Overall, REI’s unique selling proposition is built on its ability to offer high-quality products, expert advice, excellent customer service, and a commitment to sustainability. These elements combine to create a compelling package that appeals to outdoor enthusiasts of all levels.
Customer Satisfaction
REI, or Recreational Equipment Inc., has been a leading outdoor gear brand for decades. One of the key factors that has contributed to its success is its focus on customer satisfaction. The company’s commitment to providing excellent customer service has helped it build a loyal customer base that trusts the brand and keeps coming back for more.
There are several reasons why REI has been able to achieve such high levels of customer satisfaction. First and foremost, the company offers a wide range of high-quality products that are designed to meet the needs of outdoor enthusiasts. Whether you’re a hiker, camper, or cyclist, REI has everything you need to enjoy your favorite outdoor activities.
Another reason why REI is so popular with customers is its excellent customer service. The company has a team of knowledgeable and friendly staff members who are always willing to help customers find the right gear for their needs. Whether you need advice on which tent to buy or which hiking boots are best for your feet, REI’s staff can provide you with the information you need to make an informed decision.
In addition to its excellent customer service, REI also offers a number of other benefits that help to keep customers coming back. For example, the company has a loyalty program that rewards customers for their purchases, and it also offers free shipping on orders over a certain amount.
Overall, REI’s focus on customer satisfaction has been a key factor in its success as an outdoor gear brand. By offering high-quality products, excellent customer service, and other benefits, the company has been able to build a loyal customer base that trusts the brand and keeps coming back for more.
Future Outlook for REI
REI, or Recreational Equipment Inc., has established itself as a leading outdoor gear brand in the United States. The company’s success can be attributed to its commitment to providing high-quality products, exceptional customer service, and promoting outdoor recreation. However, the future outlook for REI is not without challenges and uncertainties.
Economic Challenges
One of the significant challenges that REI faces is the fluctuating economic conditions. The outdoor gear market is highly sensitive to changes in consumer spending patterns, which can be affected by factors such as employment rates, inflation, and economic growth. Therefore, REI must closely monitor the economic indicators to adjust its business strategies accordingly.
Increasing Competition
REI operates in a highly competitive marketplace, with many other outdoor gear brands vying for market share. The competition is likely to intensify as more companies enter the market and as consumer preferences continue to evolve. To maintain its competitive edge, REI must continuously innovate and improve its products and services to meet the changing needs of its customers.
Environmental and Sustainability Concerns
As environmental concerns become increasingly important to consumers, REI must also address its impact on the environment. The company has made efforts to reduce its carbon footprint and promote sustainability, but it must continue to prioritize these initiatives to maintain its reputation as a socially responsible brand.
Online Retail and E-commerce
Finally, REI must also adapt to the changing retail landscape, which is increasingly moving online. The company has invested in its e-commerce platform and has expanded its online offerings, but it must continue to innovate and improve its digital experience to remain competitive.
In conclusion, while REI has established itself as a leading outdoor gear brand, the future outlook for the company is not without challenges. The company must address economic fluctuations, increasing competition, environmental concerns, and the shift towards online retail to continue its success in the marketplace.
FAQs
1. What is REI?
REI, or Recreational Equipment Inc., is an American outdoor gear and apparel brand that offers a wide range of products for activities such as camping, hiking, cycling, and skiing. The company was founded in 1938 by Lloyd and Mary Anderson and is based in Seattle, Washington.
2. What kind of products does REI offer?
REI offers a variety of outdoor gear and apparel, including tents, sleeping bags, backpacks, camp stoves, cycling gear, ski and snowboard equipment, and more. The brand is known for its high-quality, durable products that are designed to withstand the elements and meet the needs of outdoor enthusiasts.
3. Is REI only an online retailer?
While REI does have a strong online presence and offers online shopping, the brand also has a number of brick-and-mortar stores located throughout the United States. These stores offer a wide range of products, as well as services such as equipment rentals, classes, and guided trips.
4. What is REI’s return policy?
REI has a 100% satisfaction guarantee, which means that customers can return any product for any reason within one year of purchase for a full refund. The brand also offers free returns for online orders, making it easy for customers to try out new products and return them if they don’t meet their expectations.
5. Is REI only for experienced outdoor enthusiasts?
While REI has a reputation for offering high-quality gear that is suitable for experienced outdoor enthusiasts, the brand also offers products and services that are suitable for beginners. REI offers a wide range of products, including entry-level gear and apparel, as well as classes and guided trips that can help beginners learn the basics of outdoor activities.
6. How can I stay up-to-date with REI’s latest products and promotions?
REI offers a number of ways for customers to stay up-to-date with the latest products and promotions. The brand has a strong social media presence, with accounts on platforms such as Facebook, Twitter, and Instagram. REI also offers a newsletter that customers can sign up for to receive updates and special offers. Additionally, customers can visit the REI website or visit a local store to stay informed about new products and promotions.
